All posters, press releases, flyers, etc. associated with the Licensee’s event must identify the Calderwood by the proper venue name rather than the theatre space within the venue (such as Roberts Studio Theatre). The proper name is currently:

“the Stanford Calderwood Pavilion at the Boston Center for the Arts”

or

“the Calderwood Pavilion at the BCA”

In addition to the required venue name, a specific theatre space may be listed in subscription materials when it is necessary to communicate how the seating configuration and general patron experience differ from one space to another.

It is extremely important to reference only the venue name (the Calderwood Pavilion at the BCA) in press releases, flyers, posters, etc. because that is the only published name of the building available to patrons. Once inside the building, we can direct them to the appropriate theatre. They will not, however, find the Wimberly Theatre or the Roberts Studio Theatre on the exterior of the building or online.

Provided Box Office services should always be referred to as “Boston Theatre Scene Box Office” and the phone number should be 617 933 8600. No other box office numbers may be published. The Boston Theatre Scene logo should be included on all materials where other logos are included. If the design of the poster does not allow for the BTS logo then the website, BostonTheatreScene.com, should be listed, and should be the only web site promoted for the purchasing of single tickets. Box Office information should appear in the following format for all uses and with the following language:

For tickets:

Call: Boston Theatre Scene Box Office at 617 933 8600

By web at: BostonTheatreScene.com

In person at: Calderwood Pavilion at the BCA, 527 Tremont Street

or The Huntington Theatre, 264 Huntington Avenue

Neither of the physical Box Offices at the Calderwood or The Huntington Theatre should be called the BostonTheatreScene.com Box Office. Instead, reference the venue as an outlet.

Licensee may not use or permit the use of, nor any reference whatsoever to, the names “Huntington Theatre Company,” “HTC,” “Huntington Theatre” or “The Huntington,” nor may Licensee permit the use of these names by any sponsor, or in affiliation with any commercial product or company, or for the purpose of fundraising or the solicitation of sponsorship, without the Calderwood Pavilion Manager’s prior written consent.

No signs, banner, advertising, or solicitation materials may be placed on Calderwood Property without express written consent of the Calderwood Pavilion Manager.

• Licensee will coordinate all promotional signs and displays with the Calderwood Pavilion Manager. Calderwood management will have final say in placement of all materials.

• Listings for productions currently on sale through BTS will be posted in the Box Office Lobby (as space permits) in descending order, by earliest start date.

• Licensees using the Wimberly Theatre or the Roberts Theatre shall be provided with the opportunity to place a poster in the Calderwood Box Office Lobby in a location designated by Calderwood management (the “Allowed Poster Location”). Licensees using Deane Rehearsal Hall or Martin Hall may be allowed to place a poster in the Calderwood Box Office Lobby on a space available basis. Such posters must comply with Calderwood specifications as outlined below. The exact placement and position of said poster shall be at the sole discretion of Calderwood management. Posters should be a standard one-sheet size (30” wide x 55” high with a recommended image size of 28” x 50”). For the best result, we recommend the poster be printed on calendar paper.

• Licensee will be provided with a Designated Display Area in the lobby near the Licensed Premises for display of customary production information (headshots, photos, dramaturgy) as well as a display area for Actors’ Equity Association posting requirements. Licensee shall comply with Calderwood regulations regarding methods of display as outlined herein, or as updated in the future.

• Licensees using the Wimberly may choose to display information as a poster (30” wide x 40” high) in the Designated Display Area.

• Licensee may not place any displays, signs, symbols, advertisements, banners, artwork, set decoration or similar materials anywhere except the Designated Display Area and the Allowed Poster Location without Calderwood management’s permission, which shall be at the sole discretion of Calderwood management.

• Television screens located in the Orchestra Lobby will be made available for the display of promotional materials pre-show, during intermission, and post-show for Licensees using the Wimberly Theatre and the Roberts Theatre. Content for these displays must be .JPG or .PNG for still images and .MP4 for videos. All content should be 1920x1080 resolution, and will not be presented if it is lower quality. Content must be sent digitally to the Calderwood Pavilion Operations Supervisor 24+ hours in advance of presentation, DropBox or Google Drive preferred.

• Licensees using the Wimberly Theatre or Roberts Theatre may post materials in 11’’ x 17’’ frames located on the Orchestra and Mezzanine Lobbies; one frame per floor. Licensees using Deane Hall or Martin Hall will be provided with one 11’’ x 17’’ frame at the entrance to the Rehearsal Hall corridor.

• Licensees may display a digital version of their show poster on the street-facing monitors in the Box Office Lobby one month prior to performances, along . Additional slides may be displayed for a fee. The resolution of these monitors is 1080x1920 (portrait orientation). Content for these displays must be .JPG or .PNG for still images and .MP4 for videos. All content should be 1920x1080 resolution, and will not be presented if it is lower quality. Content must be sent digitally to the Calderwood Pavilion Operations Supervisor 24+ hours in advance of presentation, DropBox or Google Drive preferred.

• The BostonTheatreScene.com logo is required to be on posters and printed materials to direct patrons to purchase tickets in the correct location. A set of our logos can be found here.